UNICEF Kid Power Band
The U.S. Fund for UNICEF partnered with Ammunition to design the UNICEF Kid Power Band, a durable, child-friendly wearable-for-good. By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures and earn points. The points are in turn converted into funding from partner organizations, parents and fans. Funds are used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children around the world.
To date, UNICEF Kid Power has inspired hundreds of thousands of kids, educators and parents to get active and save lives. Together, they have unlocked 10 million packets of therapeutic food, which UNICEF has delivered to 70,000 severely malnourished children around the world.
Key Team Members
About the organization
Ammunition is a studio dedicated to putting design talent at the center of imagining, creating, and operating new product and service ventures. Founded in 2007 and based in San Francisco, California and Brooklyn, New York, the studio is led by partners Robert Brunner and Matt Rolandson. Ammunition places entrepreneurs in close contact with a fifty-person team of designers with expertise in physical and digital product design, service design, brand identity, user experience, graphic design, and packaging.