Today’s travel experiences are limited and do not stretch from the beginning to the end of a customer’s true travel experience. Most of them exist to simply book a flight, hotel, or rental car at the destination.We believe there is a huge opportunity for Airbus in this very shallow and confined travel experience. The A380 delivers a pioneering flying experience. This experience should not be confined to the aircraft alone.
RESULTS: The challenge was to design more than an app. We had to design an experience that spanned before and after the flight experience. The experience had to consider everything that people would feel, want to see, and want to know during those times, and simplify that information into something simple, elegant and meaningful.
OBJECTIVE: The iflyA380 app allows the user to discover, book and explore their journey in an immersive way. It is more than an app, and instead becomes a companion for your journey aboard a pioneering aircraft the A380. Using virtual, and augmented reality combined with service design thinking, the iflyA380 app is poised to enhance an already amazing A380 flight experience.
Key Team Members
Design Director, Product Designer
Jeshua Nanthakumar ,
Djois Sronipah ,
Bousquet Jeremiah ,
Airbus, Digital Transformation Leader – DTO