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Oakland

Bespoke Watch Projects

Bespoke Watch Projects creates limited production mechanical timepieces, designed and assembled by hand in Oakland, California. The brand was founded in 2013 by designer, visual artist, and Creative Director John Beck McConnico. Inspired by horological tradition, driven by collaboration, and fueled by modern design, the brand has become known for its unique merging of
heritage-inspired details and modern design influences, producing timepieces that are equal parts functional tool, art piece, and personal heirloom.

 
SUSTAINABLE PRACTICES
 
Materials & Ingredients 
Each of our timepieces is made to order or assembled in small quantities. This small-batch strategy allows us to use an iterative approach in the prototyping, production, and assembly of our pieces. Our latest “Intaglio Edition” also incorporates engraved dials made of recycled brass, copper, sterling silver, and gold alloy—all being hand finished in house. 

Quality & Value
The wonderful thing about a mechanical timepiece (versus quartz-powered) is that it is made to last forever. Since the mechanism incorporates more than 100 robust parts, it can perform reliably (and accurately) one hundred years from now. Our goal is to create watches that are not only unique and well-made from a design perspective but also function as an “accessible heirloom,” being an expressive part of the new owner’s life and passed along to the next generation.

Waste Reduction 
Sustainability and environmental concerns have always been a key consideration in our prototyping and production processes. We maximize materials as much possible, always brainstorming ways to incorporate “scrap” material into new designs and products. For example, we recently used 90% of our leather off-cuts to create a limited-edition travel case for a recent watch release. This iterative practice is also exciting for our customers, as they look forward to new and unexpected complementary products. 

Local Supply Chains
All of the watch assemblies is done in our Oakland studio, with the final dial finishing completed in house as well. We also collaborate with local shops and vendors for printing, packaging, and laser cutting—as well as raw materials. While we do incorporate Swiss movements and some overseas parts, all are hand-finished, assembled, and regulated locally, in the hands of no more than two people before being delivered to each new owner.

Goals & Aspirations
Our immediate future goal is to produce and fabricate more parts locally, which will require an investment of resources, time, and ultimately innovation to create a new infrastructure that has not fully existed before. The result will be the ability to do low runs of highly finished watchcases, movement parts and components while still delivering something of good value to the end customer.

Oakland

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