Creative @ YouTube

In the era of information overload and streaming services, YouTube Music curates experiences and offers unique content globally. Its vast catalog encompasses music by emerging artists from small villages to number 1 chart topping performers.

Music is a crucial cultural pillar in human experience and fitting it all in a single structured template doesn’t allow different voices to thrive. In this talk, we’ll explore the process of designing a flexible creative system that aims to represent music from multiple genres, cultures and eras, allowing different aesthetics to coexist with the YouTube brand.

Event Speaker: Gabriela Namie, Art Director, YTM UX, she/her

*Registered attendees can access the virtual event by visiting the event page, where they will be able to join the event directly OR follow the link in your event confirmation email. Visit our FAQ for additional info.