Designing in an Uncharted Space

How might a designer’s approach need to shift when they find themselves designing for an uncharted space? Cruise is at the forefront of designing first-of-its-kind internal tools & consumer experiences for self-driving technology. The team is constantly faced with new and ambiguous challenges in an industry that has yet to be defined. Our panel discussion and workshop will help designers make clear, creative choices as they navigate novel design challenges.

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