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Designing in an Uncharted Space

June 21, 2022 @ 9:00 am - 11:15 am


How might a designer’s approach need to shift when they find themselves designing for an uncharted space? Cruise is at the forefront of designing first-of-its-kind internal tools & consumer experiences for self-driving technology. The team is constantly faced with new and ambiguous challenges in an industry that has yet to be defined. Our panel discussion and workshop will help designers make clear, creative choices as they navigate novel design challenges.

Event Schedule:

  • 9:00 – 9:25am PT: Doors Open
  • 9:30 – 10:15am PT: Panel Discussion
  • 10:15 – 11am PT: Workshop
  • 11:00 – 11:15am PT: Wrap Up & Dismissal
  • Speakers:

  • Justin Stahl, Director of Product Design
  • Arianna McClain, Director of Research & Insights
  • Ivy Lam, Senior Manager of Product Design
  • Please note that guests will receive an email 24-hours before the event from Cruise. Attendees must sign an NDA before arrival onsite or they will not be permitted inside the building. All guests will need to bring a proof of vaccination and a photo ID with them to the event.


    June 21, 2022
    9:00 am - 11:15 am
    Event Categories:
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    Cruise HQ
    333 Brannan St
    San Francisco, CA 94107 United States
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