Event description

Have you ever wondered what it takes to launch a successful rebrand? Designing the perfect logo is the easy part. Join us for a night of (re)branding stories to get a behind-the-scenes PoV from brand design leaders — Micah Panama, Peter Merholz, Jess Staley and Courtney Hemsarth. They’ll dive into their design processes and iterations, challenges and mishaps, and the nitty gritty details of how to get it done — and get it done right.

Come excited to see brand evolution in motion, from perfectly kerned typography to nuanced color palettes, and bold photography to wily illustrations. Stay to meet the speakers and socialize with other designers. Walk away feeling inspired to tackle your own rebrand and launch it into the world.

  • 5:30 – 6:00 pm: Arrive and grab a drink/snack
  • 6:00 – 7:00 pm: Rebrand Stories followed by Q&A
  • 7:00 – 8:00 pm: Socialize with speakers and attendees
  • Wine, beer and light bites will be provided

    Micah Panama is a creative director currently leading the brand Studio team at Gusto. His team is building a human-centered brand and redefining the modern workplace. Before joining Gusto, he founded Thumbtack’s creative studio where he led a complete rebrand across marketing and product.

    Peter Merholz is a design executive, consultant, and co-author of Org Design for Design Orgs.

    Jess Staley is a Director of Brand Design, currently leading the brand design team at Trulia, focusing on revolutionizing the real estate industry by building neighborhood-centric experiences. Before Trulia, she was a Senior Director of Design at Prophet, leading the design and creation of brands for companies around the world.

    Courtney Hemsarth leads brand design for Zillow Premier Agent, a B2B brand that equips real estate agents with tools to run their businesses and connect with today’s home shoppers. Before Zillow, she spent time in the retail space — creating rich digital and print experiences for Dressbarn, ToysRUs and BabiesRUs.


    Register for Opening Night Party June 20th.