As product designers, we often ground most of our product discovery and validation work in qualitative research (User testing, interviews, etc.) However, focusing entirely on qualitative research often tells an incomplete story that doesn’t reliably set products and their designers up for success.
Through this workshop, we’ll explore how product designers can leverage both quantitative and qualitative data to:
– Tell a more complete, and more compelling, picture of a problem or opportunity
– Help uncover and prioritize problems that will matter the most to the user and the business
– Standout from the crowd in an increasingly competitive space
Patrick Kelleher, Sr. Director of Member Experience