- June 25th
- 4:00 - 5:00 PM
Taking a detailed look at a sculptural memorial at Long Beach Civic Center and the new visual identity for UC Hastings Law, we’ll explore the ways in which graphic design can shift people’s perceptions of long-established customs and institutions, re-examining how we mourn those we’ve lost and how we view the study and practice of law.
With the scheduled demolition of Long Beach’s 50-year-old police and fire memorial, SOM worked with the Long Beach Police and Fire Departments to rethink how we remember the fallen. Using the triangular form of the folded flag-the American symbol of gratitude and mourning for those who have died in the line of duty-the new memorial serves as an abstracted representation of what it means to honor those we’ve lost.
UC Hastings Law’s new brand merges the gravitas of the law profession with the local attitude of San Francisco’s Tenderloin neighborhood. SOM transformed the college’s visual identity to complement its curriculum of interdisciplinary collaboration and innovation, reflecting a modern law school focused on social justice.
Nathan Bluestone, Global Graphic Design, Skidmore, Owings & Merrill