- June 23rd
- 11:00 - 12:00 PM
The challenge many product teams face is losing focus of their users. When we’re working against deadlines it’s easy to get lost in the details of roadmaps and timelines, prioritizing these over research and data collection. However, forgetting what matters most, the people you’re building for, could mean you build a solution that your user doesn’t connect with.
In this interactive lecture we’ll talk about how we made research fast-paced at Earnest, as well as far-reaching. We’ll go over best practices for building a similar program at your own company, and what it takes to lead with research versus production. Finally, we will share examples of how user insights can propel you through the entire process and not just the start of the project.