The design industry’s relationship to the field of business has long been established and continues to become further entangled each year. But designers aren’t just satisfied with only disrupting the business sector—they’re keen to disrupt the social sector too. Unfortunately, the weaknesses baked into our discipline (that have been present from the start) are readily exposed when designers enter complex social issues and treat them like any other human-centered innovation challenge. The lack of a moral framework, let alone a set of ethical guidelines, put designers at great risk of doing more harm than good.
About George Aye
George co-founded Greater Good Studio to use design to heal, to be just, to be restorative, Previously, he spent seven years at a global innovation firm before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good he guides clients and teams through complex projects that honor reality, creates ownership, and builds power. He speaks frequently across the US and internationally. George holds the position of Full Professor (Adj) at The School of the Art Institute of Chicago, and visiting lecturer at Northwestern University.