- June 17th
- 11:00 - 12:00 PM
Great Photos Are Not Enough: The right images amplify your message, the wrong images distract!
Great photos alone do not differentiate your firm. Your prospective clients expect to see great photos and your competitors have great photos. In this interactive presentation, you’ll learn ways to leverage your great photos to produce better results!
A great photo used in the right place can powerfully communicate an idea while building an emotional connection between the viewer and that idea. A great photo in the wrong place can distract from the message and confuse your audience.
What is a great photo?
We’ll explore how to identify and create great photos by deconstructing how composition, light and storytelling work together in the most effective images.
How can we leverage our best images to produce results?
You’ll learn how to ask tough questions that will help you deconstruct those “great” images and make sure you are choosing images that will improve outcomes from email marketing, social media, newsletters, websites and proposals.