Event description

A panel discussion with Saana Baker and Julie Muñiz, moderated by Regina Connell.

Though it’s been 10 years since Portlandia coined the phrase “put a bird on it,” it seems that the interior design world has finally gotten the message. From zealous florals to exuberant fauna, we no longer need to step outside to experience the natural world. But where do these trends come from? More importantly, how can we prepare for them?

Forecaster Julie Muñiz and textile designer Saana Baker will explore the timelines of trends and how it can be used to dissect the influence of nature on design. How will this evolve over the 3-5 years? And how will you be using and living with natural elements in 2030? Julie and Saana offer a peek into the future.


Julie is a trend forecasting consultant and curator with over 15 years of expertise in the direct-to-consumer home design industry. She forecasts and advises brands on the major macro forces to strategically prepare them for future market and sales patterns.

Julie received her Master of Arts from the Bard Graduate Center in New York. Her extensive background in material culture and design history, coupled with a refined curatorial eye have made Julie a recognized thought leader in the design industry. With an intuitive sense of societal shifts, Julie’s unique insight into future cultural and consumer patterns has become sought after by leading consumer brands.

Julie’s past partnerships include the Museum of Fine Arts, Boston, the Oakland Museum of California, and Heath Ceramics (to name a few). Her expertise has been featured in the New York Times, Forbes, and the Business of Home.


Saana Baker is a textile design consultant and trend-watcher specializing in luxury home products. Over the last 25 years, she has helped craft collections of fabric, rugs, bedding, and wallpaper for the likes of Jiun Ho, David Phoenix, Barbara Barry, and Schumacher. She’s also been a “ghost” designer on more than a few licensed lines for name designers.

The Textile Eye is her love letter to her industry: a subscription-based quarterly trend and product report devoted to helping design professionals create tomorrow’s best sellers. Each report is a remedy for creative burnout, based on extensive research, point-of-view curation, and presented in a stunning format.


Regina is the founder Collective Work, a Bay Area and New York-based research and advisory firm specializing in the Modern Luxury Consumer, translating insights into brand innovation, strategy, and communications for hospitality and design brands committed to positive, conscious luxury.

Attend by Registering for your 2021 Festival Ticket