Event description

The practice of magic, for all of its sleight of hand or chicanery, is an exercise in carefully crafting an experience for audiences. Sound familiar? It should. The approach is deeply similar to how designers create new experiences for their users and customers. With such overlap, what might these two worlds learn from each other?

Two designers, who moonlight as magicians, present an evening of magic curated to the creative professional; bringing their skills as performers and creatives to the stage in an evening of impossibilities not soon forgotten.

Andrew Evans is a Principal Designer at IDEO and a celebrated illusionist known for his original magic creations. He is also the founder of San Francisco’s hidden magic speakeasy: The Magic Patio. Brad Aldridge, or Bradmagic, is a Senior Visual Designer at Google and performs around the Bay Area and the world; including Hollywood’s famous Magic Castle.

45 minute magic show followed by a magic and design Q and A hosted by Tobias Toft.


Register for Opening Night Party June 20th.