Event description

As designers, having a seat at the decision-making table isn’t always a given.

Despite growing evidence on the impact design can have on a business’ bottom line, we can still be seen as implementors for decisions made elsewhere. How do we as creatives, UX designers, illustrators, or service designers, better articulate the value of our work? And how can we harness our strengths as problem solvers to better align stakeholders? This is what we sought to answer in exploring the ROI of our work.

In the roundtable portion, we’ll explore how to make the business case for our work, the types of metrics that designers can lean on to tell their stories of impact, and we’ll hear from design leaders on their unique approaches to influence decision-making. Attendees will gain new ways to measure and communicate the impact of their work to a variety of audiences; helping them make the case for a deeper investment in user-centric discovery, validation, and holistic design.

The panel will be moderated by Jonathan Warner, Director of Design Strategy at Adobe.


Kristin Skinner | Co-author, Org Design for Design Orgs and Founder, &GSD

Kristin Skinner is a design management executive and recognized thought leader in organization design. She is co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, the first book dedicated to the organization, management, and operations of in-house design teams. A frequent conference keynoter and workshop leader, Kristin co-created and leads programming for the DesignOps Summit series, and has curated the Leading Experience conference. Her executive experience includes senior design management and leadership roles at Chase, Capital One, Adaptive Path, and Microsoft. She is the founder of &GSD, a leadership consulting firm that addresses the common problems most organizations face – organization design, scale, and the resulting change management.

Reena Merchant | User Experience Manager, Google

Reena is currently on the User Experience leadership team at Google. With over 15 years of design and management experience, she has led teams at companies such as Sony PlayStation, Citrix, and BlackBerry. With an MBA in Design Strategy, and having studied both Computer Science and Digital Graphics Design, Reena has an integrated academic background in design, business, and technology. She is currently an advisory board member for the Master of Human Computer Interaction and Design (MHCID) program at the University of California, Irvine. Reena is also the founder of OurVoice, a community organization dedicated to strengthening self-esteem and authenticity.

LinkedIn / Twitter / Website / OurVoice Website

Steph Hay | VP of Design for Integrated Experiences, Capital One

Steph Hay is VP of Design for Integrated Experiences, a team specializing in creating data products and platforms for our associates. She led the design of Eno and the Capital One voice skill on Alexa, and prior to joining Capital One 5 years ago, she co-founded two startups and ran the DC Lean Startup Circle.

Jonathan Warner | Director of Design Strategy, Adobe

Jonathan Warner leads Adobe’s Design Strategy group, which brings together the worlds of business and design across the company. By making the evidence-based case for change, the Design Strategy team has been at the forefront of Adobe’s movement to scale human-centered design methodologies in a business-first environment.

Attend by registering for your All-Access Pass