Event description

The age of “get what we have” is over. Brands used to interact with their customers only episodically; attract potential buyers, convince them to make a purchase and goodbye. Today, thanks to new technologies, we can listen and understand customer on an individual basis, and respond to their needs & desires with custom tailored experiences. The time to think about brand and product connection strategies is now.

Join us for a discussion and presentation about our relationship with our client PUMA specifically the PUMATRAC Fitness App project and we’ll discuss how designers need to shift their thinking and update their tools to respond to this market and industry shift.


Since its inception in 2014, Awake’s goal has been to help create a better future
for people and for the products and brands they interact with. We take on the big ideas, wild notions and envelope-pushing concepts in a diversity of industries and ground them in reality through strategy and creativity. We’re an independent firm of strategists, designers and innovators that are from across the globe, experienced in a variety of industries and have diverse, far-reaching interests that aid us in delivering well-executed concepts to the world’s best.


Register for Opening Night Party June 20th.