Event description

Great Actions are conversations. Conversational, natural language interfaces are emerging as a powerful new way for people to interact with digital services. In order to design a natural user interface, we need to apply a human-centered design approach. Research by Stanford professor Clifford Nass shows that people converse with computers in much the same way as they do with humans.They are most successful when the interface is natural and conversational. There’s a process for creating conversations. The Conversation Design Workshop teaches that process.

The Workshop
This hands-on, 5 hour design workshop shows how to design and prototype a conversational experience.

It presents: The theory and principles of social interaction, crafting the personality and dialog of the conversational agent. The rapid prototyping of the conversation.
To date, over 3,000 people have participated.

Creatives, designers, developers, marketers and brand managers all benefit from understanding what makes a great, conversational, Action on Google.


Register for Opening Night Party June 20th.