- June 17th
- 9:00 - 10:00 AM
Warren Chase, COO of Firewood
Vanessa Lai, Senior Creative at MediaMonks.
Louise Martens, Global Head of Embedded Production at MediaMonks
Michiel Schriever, Executive Creative Director at Firewood
Stephanie Lachowicz, Senior Art Director at Firewood
Brands must take into consideration more and more aspects of digital marketing’s nimble nature as the landscape changes, upgrades, and reinvents itself in shorter and shorter cycles. Amidst these shifts, brands face a real need to reach consumers through relevant, insight-driven and fit-for-format content at scale. But at a time where personalization is overtaken by metrics and engineering, where is the emotional resonance? This panel discussion–featuring digital marketers, designers and brand experts–seeks to close the gap between data insights and creative potential, helping brands not only reach their audiences with effectiveness, but also with empathy.
Some of the topics discussed include:
- How efficient, fit-for-format creative is driving tangible business results for brands
- How to create a powerful brand statement without eating up all your time testing messages
- How to decide which trends fit your short term brand goals vs. long term brand goals