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SUMMARY:Designed in Seoul: Culture\, Objects\, Everyday Life
DESCRIPTION:This immersive event celebrates the vibrancy and plurality of contemporary Korean design\, bringing together a curated group of design agencies whose practices span product design\, branding\, mobility\, consumer technology\, and cultural experience. Blending tradition with modern innovation\, the event highlights how Korean design continues to evolve across disciplines while maintaining a strong cultural identity. \nAttendees will explore a diverse range of design expressions—from physical products and industrial objects to digital interfaces\, brand systems\, and experiential storytelling. The exhibition will feature visually striking installations\, material explorations\, and interactive media\, offering a layered and engaging view into Korea’s dynamic design landscape. \nThis program is presented through a collaboration between the Asian Art Museum\, the Stanford Center for Innovation and Design Research (SCIDR)\, and the Korea Institute of Design Promotion (KIDP)\, bringing together institutional\, academic\, and global design perspectives. \nThrough dialogue\, presentation\, and exhibition\, the program reveals how multiple design perspectives converge to form a vibrant ecosystem\, aligned with this year’s theme\, Multitudes: The Power of Plurality. \nThe event opens with a panel discussion featuring: \n\nSoh Kim\, Executive Director\, Stanford Center for Innovation and Design Research\, Stanford University \nYoon-Jee Choi\, Curator\, Asian Art Museum of San Francisco\nSung Bai\, Director of Industrial Design for Home Devices\, Google\nIppei Matsumoto\, Industrial Designer\, Devices and Services\, Google\n\nThe panel will explore the evolving role of Korean design within global creative industries\, addressing themes of cultural identity\, technological innovation\, and cross-cultural collaboration. \nFollowing the panel\, participating design agencies will be introduced through short presentations\, offering insight into their design philosophy\, process\, and key works. \nThe event then transitions into an open exhibition and networking session\, where attendees can directly engage with the showcased works and interact with designers. \nParticipating Korean Design Agencies\nThe participating agencies collectively represent the multitudes of Korean design—spanning material exploration\, brand strategy\, technological innovation\, engineering integration\, cross-industry application\, and emotional storytelling. \n\nBEBOP \nohSeven\nBKID\nUNICHEST \nintenxiv\nHEAZ\n\nProgram Schedule\n\nOpening Panel Discussion (30 minutes): A curated dialogue on Korean design\, global influence\, and plurality\n\nKorean Agency Presentations (30 minutes): Short introductions by participating agencies\n\nCurated Exhibition & Showcase: Physical and digital works presented through spatial storytelling\nOpen Networking Session: Informal engagement between attendees and designers\, accompanied by Korean-inspired food and beverages\n\n 
URL:https://sfdesignweek.org/event/korean-waves-in-design-multitudes-from-seoul/
LOCATION:Samsung Hall\, Asian Art Museum of San Francisco\, 200 Larkin St\, San Francisco\, California\, 94102\, United States
ATTACH;FMTTYPE=image/jpeg:https://sfdesignweek.org/wp-content/uploads/2026/05/SFDW_Image_final-scaled.jpg
ORGANIZER;CN="Stanford University":MAILTO:sohkim@stanford.edu
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