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SUMMARY:Designing Worlds: How Products and Experiences Hold Complexity (Samsung/Amazon\, Field Paoli Architecture\, Collab Fertility\, Belmondo Studios)
DESCRIPTION:Join Belmondo Studios for a panel with leaders from Samsung\, Field Paoli Architecture\, and Collab Fertility\, plus a hands-on workshop. Explore how design navigates complexity followed by a 5:15 PM social mixer featuring a live DJ set and curated local refreshments. \nBrands today are asked to be many things at once — premium and accessible\, rigorous and playful\, consistent and constantly evolving. Most aren’t designed for that kind of pressure. \nWhat if brands weren’t identities to be protected\, but worlds to be inhabited? Systems of meaning\, behavior\, and experience that can hold multiple audiences and identities without fracturing. A fertility clinic has to be clinically authoritative and emotionally warm\, medically rigorous and deeply human\, all at once. A mixed-use development has to be a neighborhood\, a retail destination\, a public gathering place\, and an economic engine — simultaneously\, for entirely different people. A consumer electronics innovator has to ask not just “what does this product do?” but “what world does it belong to\, and how does it need to feel inside someone’s life?” \nThese questions don’t have simple answers. But the most compelling brands\, spaces\, and experiences we know have all found a way to hold the tension rather than resolve it — to design with contradiction rather than eliminating it. \nThis session brings together an architect\, a physician-founder\, and a product innovation leader — each working in a different medium\, all wrestling with the same fundamental challenge: building brands\, spaces\, and experiences that contain multitudes without losing coherence. \nWe’ll begin with a conversation across disciplines\, then move into a guided working session where participants map the productive tensions within their own organizations — and leave with a practical framework for designing with contradiction rather than eliminating it. \nFormat \n3:30pm – Part 1 — Conversation (1 hr) A moderated discussion exploring where brands fracture under competing audiences\, how different disciplines design for complexity\, and what it looks like when a brand genuinely holds multitudes rather than just claiming to. \n4:30pm – Part 2 — Working Session (30 min) Map Your Multitudes. Participants identify their key audiences\, the different modes their brand operates in\, and the tensions between them — then learn a simple framework for designing with those tensions rather than resolving them. \n5:00- Part 3 — Synthesis (15  min) Key takeaways and open discussion.\n\n5:15 – 6:30pm — Part 4 — Social Mixer with food/drink and DJ \nPanelists \nJay Baik\, Former Head of Product Innovation Team\, Samsung  \nYann Taylor\, Principal\, Field Paoli Architecture \nThalia Segal MD\, Founder and Medical Director\, Collab Fertility \nModerated by Peter Brambl and Joanna Ellis\, Founders\, Belmondo Studios \n  \n       
URL:https://sfdesignweek.org/event/designing-worlds-how-products-and-experiences-hold-complexity/
LOCATION:GSC Agency\, 201 Jackson St\, San Francisco\, California\, 94111\, United States
ATTACH;FMTTYPE=image/png:https://sfdesignweek.org/wp-content/uploads/2026/04/Belmondo-SF-Design-Week.png
ORGANIZER;CN="Belmondo Studios":MAILTO:peter@belmondo.tv
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