Honorable Mention: We Are Not For Profit

The tobacco industry has been exploiting the African American community for decades through the use of Menthol flavored cigarettes through manipulative marketing tactics and putting money in the pockets of “community leaders”.

We Are Not Profit is a mobile focused web experience that sheds light on these manipulative and deceitful tactics through thoughtful and simple UI design and timely and contextually relevant animations and interactions. The experience provides clarity to a complex problem and gives our audience impactful ways to communicate their concern to people in a position of power.