PROWL is an industrial design and research studio creating new solutions for people and the planet by employing materials, processes, and technology more responsibly. Our approach to regenerative design is holistic, derived from a system-wide perspective that uncovers new solutions through knowledge-sharing across industries and distinct expertise. Instead of asking how we can do “less bad,” we ask how we can do “the most good”. To that end, we begin with the end –– to fully understand what the next life of each product, material, or space we design could become. Because we expect an afterlife that gives equal weight to design and its regeneration.
In this conversation, we will talk through our methodologies, some common hurdles that exist that get in the way of building responsible products, and how we approach pushing past them.
Lauryn Menard + Baillie, Co-Founders
Event hosted by DesignBayArea