Event CANCELLED: Design in a post-product world

***This event has been cancelled due to unforseen circumstances***

***Current ticket holders will be refunded***

When capable design tools are in more hands and every product looks the part, visual quality stops being a differentiator — so how do customers tell real design from its imitation? This talk explores what separates the products people return to from the ones they forget, and what teams can do to design for the difference from the first decision.