Edelman Financial Engines: Rethinking traditional financial planning for a digital world
Blink
Edelman Financial Engines is rethinking traditional financial planning for a digital world.
When it comes to your money, do you want to rely on the digital reach of technology, or the nuanced perspective of a human to guide you? Edelman Financial Engines saw the case for both, but asked: What if we didn’t have to choose? What if they could create a new service that offered the best of both? They looked to Blink for help guiding what they knew was going to be a complex process, with very high stakes for the company’s long-term success.
Through their collaborative efforts, Blink and Edelman Financial Engines created an offering that provides the best of digital and in-person planning, unifying them through a set of powerful tools that help give thousands of families better insight into and control over their financial goals.