Gardens of Golden Gate Park
Office
Honorable Mention
HONORABLE MENTION
Gardens of Golden Gate Park, a new entity that unites the SF Botanical Garden, Conservatory of Flowers and Japanese Tea Garden under one organization, aims to become a world-leading cultural institution.
Office developed the brand strategy, identity system, website, merchandise, signage, communications and brand guidelines.
At the outset, we heard from stakeholders (and experienced first-hand) that a walk through The Gardens is full of small surprises that spark joy and wonder. We tried to evoke a similar response with the design language. This meant leaving room for expressiveness and artfulness, to infuse a sense of delight in communications.
The bold, simple design elements are rooted in classic forms to create a modern, yet timeless feel — reflecting the iconic nature of The Gardens. The vibrant color palette represents the plants through the seasons. Overall, the system is elevated to match the high-quality experience of visiting The Gardens, while still feeling welcoming to all.