Project Dandelion
Office
Recipient
Project Dandelion responds to the climate crisis with a message of hope. Founded by Connected Women Leaders and Mary Robinson, former President of Ireland, the project aims to pressure leaders to do more, and with more urgency.
Social impact agency WRTHY developed the name, brand strategy and campaign, and brought Office on to create an identity that could become an iconic symbol for the global climate justice movement.
The logo represents the dandelion, a symbol of resilience, as it’s the only flower that blooms on every continent. Just as dandelions spread countless seeds, Project Dandelion’s goal is to seed a growing global movement. The symbol sits comfortably in any culture, and works equally well on a protest placard, social media post or brooch proudly worn by climate leaders.
Bold typography is purposely loud, to provoke unity and resolve. The color palette amplifies Project Dandelion’s bold aspirations, evoking the strength and optimism needed to build a climate-safe world.