Purple Origin

In today’s age of intense material consumption and heightened climate consciousness, this work explores the tale of purple’s origin by transforming it into a tangible and visceral experience. Beyond recounting purple’s rich history, it shapes an experience that confronts the dichotomy of progress and preservation. Tyrian purple, first made by Phoenicians in the 16th century BCE from sea snails, was so expensive only royalty could afford it. Requiring 2,500 snails for one gram, it was worth more than gold. In 1856, chemist William Henry Perkin accidentally synthesized a purple dye, making it widely accessible and saving countless snails. This transformation symbolizes advancements in technology and our evolving relationship with nature. As visitors immerse themselves in Purple Origin, they are prompted to ponder the cost of luxury, the value of sustainable alternatives, and our ever-present responsibility to protect and revere the delicate balance of nature’s treasures.