Sweet July


Sweet July

Form + Field

Situated in uptown Oakland, Ayesha Curry’s Sweet July is a lifestyle and home goods store, cafe, and event space for the community. Received as an empty shell, the large open space was carved into 8 different zones through the careful placement of materials, furnishings, and fixtures to accommodate the complex programming. Flexibility drove the design of the pieces within the space: modularity and reconfigurability of shelving, racks, pedestals, and benching was critical to adapt to the ever-evolving wares on display, featuring Black-owned businesses and Bay Area makers. The overall space was unified through the use of grand gestures and a warm, cohesive palette of color and materials. Enlisting the talents of a host of local makers and artists, Form + Field’s design brings the Sweet July brand uniquely to life.

Key Team Members

Christine Lin, Project Principal
Kioni Cho, Project Designer
John Chang, Project Architect
Terra Nova Industries, General Contractor
Lewis Rosenberg, Lighting Consultant
FOUR / QUARTER, Custom Furniture Maker
Gamma Cabinetry, Custom Millworker
Seth Smoot, Photography
Rosy Strazzeri Fridman, Styling

About the organization

Form + Field creates original interiors that honor the identity, history, and surroundings of our clients. With an emphasis on art, architecture, and eclectic modernism, the firm cultivates every project as a partnership. Led by Christine Lin, a multi-disciplinary creative with degrees in architecture, engineering, and business from MIT and UC Berkeley, Form + Field is based in San Francisco with projects spanning both coasts. Our outstanding professionalism ensures that we operate at the high level you’re accustomed to working.