YouTube Brand Standards


YouTube Brand Standards

Hybrid Design

In an age where engagement with an image or a story spans all of 12 seconds, we find it incredibly important to translate the journeys of brands across their digital lifetime, and we strive to create objects that will stand the test of time and be a marker for those in the future. The resulting book for Youtube is a love letter to the brand, translating its values into physical form and lending some permanence to the internet’s quintessentially ephemeral and digital experience.

Key Team Members

Executive Creative Direction, Dora Drimalas
Creative Direction, Caleb Kozlowski
Design: Hanna Göransson, Sarah Jean Recht