This event explores how SoFi balances stability and security with bold innovation across our digital products and services. The centerpiece of the event is a keynote panel focused on the tension between stability and transformation in design: when to push boundaries, when to make incremental change, and how to do both without compromising member trust. We will feature designers sharing first-hand stories of lessons learned from three recent product launches: our app Home screen redesign, our loan payments platform, and our internal customer support tool.
Before the keynote, attendees can meet the SoFi Design and Research team and participate in activities designed to help them transform their personal careers and financial wellbeing: portfolio reviews, live user research, and free financial planning sessions**.
About SoFi
Our number one goal is helping our members get their money right. SoFi’s mission is to help people reach financial independence to realize their ambitions.
Financial independence doesn’t just mean being rich—it means getting to a point where your money works for the life you want to live. Everything we do is geared toward helping our members get their money right. We’re constantly innovating and building ways to give our members what they need to make that happen.
Keynote Case Studies
* Please bring a computer to share your work if you would like a portfolio review
**Financial consultations will take place after the event