Mission Bit supports underrepresented youth of color in tech. Over the last 10 years, it has experienced exponential growth. As part of its ongoing commitment to positively impacting Diversity, Equity, and Inclusion (DEI) in the field of design, independent creative agency Sans Serif partnered with Mission Bit in 2022 to introduce a rebrand. Mission Bit CEO Christina Ortega knew this development would create more visibility for her organization’s work; the positive returns continue rolling in, impacting virtually every facet of the operation. In this panel discussion, Mission Bit executives join the creative director from Sans Serif to highlight the rebrand strategy, and detail other tantalizing efforts to impact Mission Bit’s bottom line through design.