Join moderator Dawn Zidonis for a Fireside Chat with Laura Guido-Clark, Founder and CEO of Love Good Color and Project Color Corps and Yves Behar, Founder and CEO of Fuseproject as they revisit their collaboration between Project Color Corps and fuseproject at the Willie Mays Boys & Girls Club in San Francisco’s Hunters Point. Through community-led workshops, kids created a “Good Fun” color palette that transformed their space and reflected their voices.
This conversation will explore how color can shape perception, mood, and behavior—and how it continues to drive meaningful transformation, creating equity, joy and belonging in neighborhoods.
SPEAKERS:
ABOUT LAURA-GUIDO CLARK:
Laura Guido-Clark is an expert in the skin of consumer products – their color, materials, and finish.
Throughout her twenty-plus year career, Laura has analyzed the conscious and unconscious influences that drive buying decisions. She has been dubbed an ‘Experience Consultant’ because of her ability to translate those influences into prescient forecasting and concrete applications of color and finish for new products.
In 2017, Laura launched her groundbreaking color methodology called LOVE GOOD COLOR. LOVE GOOD COLOR integrates science and the senses, enabling designers to factor in emotive response when using color.
Laura has helped companies such as Herman Miller, HP, Samsung, and Toyota use color and materials on their products that resonate with consumers and succeed in competitive markets. Her textile and pattern design includes work for HBF, Pallas, Carnegie, and FLOR.
Laura’s expertise ranges from textiles to consumer products such as automotive, electronics, and major household appliances.
In 2011, Laura founded Project Color Corps, a nonprofit organization dedicated to painting urban neighborhoods with color and pattern that impart positive messages of joy, equity and belonging. The organization is now flourishing in four cities across the country.
ABOUT YVES BEHAR:
Yves Behar is the Founder and CEO of fuseproject, a design and innovation studio based in San Francisco and Lisbon. He has launched over 100 early-stage ventures and developed products for brands such as Samsung, Herman Miller, and L’Oréal. His work is rooted in the belief that design accelerates the adoption of new ideas, shaping products that transform how we live.
Behar is known for creating iconic products like the SNOO smart sleeper, Herman Miller Sayl chair, and Samsung Frame TV. He has also led humanitarian projects such as a partnership with the non-profit The Ocean Cleanup, and See Better to Learn Better, which have improved millions of lives globally.
A leader in AI and robotics, Behar and Fuseproject designed Moxie, an emotionally intelligent robot for children, ElliQ, an AI companion for the elderly, and Maxio for AES – an AI-driven robot that installs solar panels in half the time at half the cost. His work is included in the collections of major museums, including the Museum of Modern Art in New York and the San Francisco Museum of Modern Art.
Behar has received over 300 awards and has been named one of TIME Magazine’s Top 25 Visionaries. Forbes recognized him as the “Most Influential Industrial Designer in the World.”
MODERATOR: DAWN ZIDONIS
Co-founder and CEO of Design Bay Area and San Francisco Design Week. Design Bay Area is the leading multi-disciplinary design, arts and culture platform showcasing the innovation, influence and reach of the products and brands in our region.
Dawn is also the co-founder of World Design Weeks, a non-profit organization dedicated to connecting international design weeks, sharing resources and content while fostering conversations and relationships between design cities.
She has served on the board of directors at The Center for Architecture and Design in San Francisco which produces Architecture and the City, a month long celebration of Architecture and Design. Dawn calls herself “a total introvert” but no one who actually knows her believes it.