In the fall of 2022 Intuit unveiled an award-winning new visual identity to the world, but it was far from an overnight success. Learn the story of how the Intuit Brand Design team and Moniker SF lead a holistic brand refresh from the first plans a year prior, through the design process, and onward to an international rollout up to present day. Hear behind-the-scenes insights and musings from the working team’s own perspective, including topics like the logo design exploration process; research and testing; building the visual identity system at scale; product design integration; and how to go about updating 19 global offices.
*This event moved to virtual-only