In one of their proudest moments in the studio’s trajectory, Manual has evolved the Obama Foundation brand identity with a comprehensive redesign ahead of the Obama Presidential Center’s opening in 2026. Join Hashem Bajwa, Chief Creative Officer of the Obama Foundation, alongside Tom Crabtree, Founder, and Vanessa Lam, Design Director, from Manual. We’ll share the story behind the identity, talk about the role of design in helping engage and mobilize people, and share the beginnings of the dynamic design system Manual is proud to have created with the Foundation.