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Designing through a Merger or Acquisition

June 7, 2023 @ 3:00 pm - 5:00 pm

As a product ecosystem expands from its first product offering to a suite of interconnected products, the design team often scales and forms subteams within the larger design organization. With this additional organizational and product complexity, it becomes increasingly difficult for designers to stay aligned on design best practices as well as interaction and visual design details. When design organizations reach this tipping point, if they haven’t done so already, they will begin to invest in a centralized design system. All good then, right? Yes, but, now imagine that the already complex product suite doubles, triples, or even quadruples in size due to a sudden merger or acquisition. Moreover, the acquired company brings its own perspective on design best practices and potentially their own design system. Through our panel discussion, we’ll discuss key user experience methodologies that can help design teams who find themselves in similar situations and are unsure where to start. Panelists will cover topics such as how to align on end-to-end design processes, how to utilize user research to establish shared baselines, how to converge disparate design systems, and more. By the end of this discussion, attendees should walk away with a design-focused playbook to help them proactively deliver on the original promise of their organization’s merger or acquisition. (Note: for the first 30 minutes or so we’ll have light snacks and beverages so come on time if you’d like to mingle with the other attendees!)

*Registration for this event will close on June 4th 2:00 pm PDT due to building security logistics.


June 7, 2023
3:00 pm - 5:00 pm
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