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Designing in the dark: how NerdWallet’s Brand Studio uses design toolkits to embrace change – VIRTUAL EVENT | San Francisco Design Week Virtual Event
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Designing in the dark: how NerdWallet’s Brand Studio uses design toolkits to embrace change – VIRTUAL EVENT

June 7, 2023 @ 12:00 pm - 1:00 pm

Designing in the dark: how NerdWallet’s Brand Studio uses design toolkits to embrace change – VIRTUAL EVENT | San Francisco Design Week Virtual Event

At NerdWallet, our visual designers begin most projects by creating a toolkit: visual guidelines on mood, color, type, motion, photography, and more. Balancing constraint and freedom, prescriptiveness and optionality, design toolkits help us navigate unforeseen twists and turns in development and production. What makes for a successful design toolkit, and how can they help designers be flexible in the face of changing scope, spec, or strategy? Join a panel of design leaders from NerdWallet’s Brand Studio team to hear how we use toolkits to design with change in mind across our brand marketing, YouTube, CRM programs, and more.

The panel

Natalie Garnett is a Senior Visual Designer on the Brand Studio team who works across a variety of experiences, including integrated brand campaigns, performance marketing, and illustration systems.

Felicia Shivakumar is a Senior Brand Producer at NerdWallet, specializing in design systems and production efficiencies that enable us to produce cohesive video programming for YouTube at scale.

Chloe Dalby is an Art Director and Lead Motion Designer on NerdWallet’s Brand Studio team, specializing in integrated campaigns, film and animation.

Charlene Tsang is a Brand Design Manager specializing in brand campaigns, CRM, website design, design systems and UI/UX. Her expertise lies in implementing branding strategies into products to drive effective data-driven design decisions.

Emily Hsiao is Brand Design Director on the Brand Studio Team, leading brand designers on campaigns, sponsorships, CRM, performance marketing, employee engagement and more to create a cohesive and delightful brand experience across user touchpoints.

Details

Date:
June 7, 2023
Time:
12:00 pm - 1:00 pm
Cost:
Free
Event Category:

Venue

VIRTUAL

Organizer

NerdWallet
Phone:
cdalby@nerdwallet.com
View Organizer Website