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Changemakers, with Maria Giudice

June 8, 2023 @ 3:00 pm - 5:00 pm

CCA’s Design Division presents a talk & book signing by Maria Giudice
Becoming a Changemaker by Leading with Design

Design leaders have evolved from being responsible for executing design concepts to having a crucial role in driving change across organizations. This is welcome progress, but with greater responsibility comes new challenges, especially when it comes to championing change in organizations likely to resist it.

As design-driven changemakers have risen in the ranks of business, they’ve “learned on the job,” experiencing both setbacks and victories. We captured many of these learnings by interviewing over 40 design leaders and incorporating their shared wisdom in our book, Changemakers: How Leaders Can Design Change in an Insanely Complex World. Whether these leaders worked at IBM and Google, a US government agency, or a small consulting firm, their insights and observations are applicable to all and well-worth considering.

This presentation will offer an overview of what we learned. It will cover Top 5 mistakes changemakers make as they navigate the messy processes and people issues involved in driving any type of change. You’ll learn how to determine the ground conditions needed for success, how to find and align supporters, how to minimize detractors, and how to repurpose design tools, frameworks, and techniques to your advantage.

For three decades, creative teams and business leaders have sought the provocative vision and mentorship of Maria Giudice. After founding the pioneering experience design firm Hot Studio and leading global teams at Facebook and Autodesk, Maria’s mission today is to build the next generation of creative leaders. Through one-on-one coaching, group coaching, and team-building workshops, Maria unlocks the potential hidden in executives and the people they lead. A popular speaker at design and business conferences, Maria is also the author of four design books, including Rise of the DEO: Leadership by Design, and most recently Changemakers: How Leaders Can Design Change in an Insanely Complex World.


June 8, 2023
3:00 pm - 5:00 pm
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