Branding

At NerdWallet, our visual designers begin most projects by creating a toolkit: visual guidelines on mood, color, type, motion, photography, and more. Balancing constraint and freedom, prescriptiveness and optionality, design toolkits help us navigate unforeseen twists and turns in development and production. What makes for a successful design toolkit, and how can they help designers

In the fall of 2022 Intuit unveiled an award-winning new visual identity to the world, but it was far from an overnight success. Learn the story of how the Intuit Brand Design team and Moniker SF lead a holistic brand refresh from the first plans a year prior, through the design process, and onward to