Wild Card


Wild Card

Eleven Inc

That Lady Thing is an experiential activation debuted on International Women’s Day. Our team of seven women (and one enthusiastic male ally), conceived a fictitious place that borrowed from the trend of pop-up selfie museums—but instead of candy and confetti, we embedded our installations with messages about the wage gap, gender bias, women in leadership, and objectification. Billing itself as “part speakeasy, part speak out,” ours was pop-up with purpose: cheeky in style, serious in substance. After a one-night activation, the outreach from women, the press, and brands inspired us to take the next step. So we rented a sleek space, built larger exhibits, recruited sponsors, and set out to raise money for the National Women’s Law Center. In August 2018, we popped up in San Francisco for three days and hosted 1500 women and attracting global, national, and local press: Forbes, the BBC, the Guardian, and many more.

Key Team Members

Jamie Shaw, Creative Director
Michael Borosky, Experience Creative Director
Monique Verrier, Executive Producer
Nicola Violich-Bradley, Sarah Koe, Caitlin O'Malley, Event Producers
Flavia Gonzalez, Clemence Pluche, Katie Mullins, Adriana del Mar, Shannon Roy, Ian Barrera, Daisy Serafini, Creatives
Chuck Nelson, Creative Technologist
Mary Pestell, Tamara Grozik, Sophia Pellicoro, Producers
Chris Caceres, Editor
Kevork Demirjian, Studio Director, Rob Cribley, Camera
Colorbar Graphic Construction - Stephen Cross, Exhibit Fabrication
PsyOp, Animations
Paula Mangin, Rachel Lena Esterline, Artists
Chris Caceres, DJ
Michel Edens, Step and Repeat Photography
Amani King, Candid Photography
Flavia Gonzalez, Daisy Serafini, Katie Mullins, Adriana del Mar Lucia Litman, Shawna Chan, Waterproofing ConsultantWallpaper Designers
Architecture, Altruistic

Gould Evans

Boys & Girls Clubs of St. Helena and Calistoga

Architecture, Residential

jmA | John Maniscalco Architecture

Dolores Heights

Architecture, Commercial

Walker Warner Architects

Quintessa Pavilions


Shihan Zhang

Symbiosis Carbon Future

Communications Design

Giffords Law Center to Prevent Gun Violence

Giffords Gun Law Scorecard



Motiv Rings



UNICEF Kid Power Band





Square, Inc.

Square Capital Loan Application

Furniture Innovation

Galanter & Jones

Kosmos Heated Chair

Future of Foods


Cafe X

Interior Design, Office: Commercial

Studio O+A

Microsoft Envisioning Center

Interior Design, Residential

Studio SHK

The Great Exploration

Interior Design, Restaurant

Aidlin Darling Design





Student Innovation

B.Lab at AAU

Guerrilla Coffee Unit

Urban Mobility

Alta Motors

The Ultimate Urban Commuter: Alta Motors’ Redshift SuperMoto


Unity Technologies


Wild Card

UC Davis Center for Design in the Public Interest (DiPi)

Outpatient Radio

Interior Design, Office: Honorable Mention

Studio O+A


Interior Design, Residential: Honorable Mention

Studio O+A


Interior Design, Restaurant: Honorable Mention

Puccini Group

Cha Bei

IOT: Honorable Mention

Nokia Design

Health Mate

VirtualTech: Honorable Mention


RAPAEL Smart Glove