Yona is an initiative within frog design rethinking the pelvic exam from a patient-centered perspective. Our approach tackles the entire exam experience that frames the dreaded speculum moment as well as the speculum itself (the duck-billed instrument at the core of the exam). The idea was first planted when we were discussing our personal experiences with the pelvic exam and found that the pain points that we experienced were more universal than we each imagined. We were inspired to take action because no one was addressing, or even talking about, these issues. Through our research and interviews with patients and providers, we have identified seven touchpoints that improve the exam experience, but are low-barrier to adoption by providers. Guided by our board of advisors, including clinicians and leaders in healthcare innovation and design, our goal is to transform health care, one vagina at a time.
Key Team Members
About the organization
Aidlin Darling Design bridges the demands of artistic endeavor, environmental responsibility, functional pragmatics, and financial considerations. As a multidisciplinary firm, we believe that innovations discovered through the process of design and construction can be applied to projects of any scale, use, or purpose.
Partners Joshua Aidlin and David Darling have cultivated a team that strives to deliver the highest level of project management, service, and design. Our approach is client and site specific, and questions conventional assumptions. A collaborative process with clients, consultants, fabricators, and builders allows an open and impassioned exploration and enables a clear understanding of appropriate solutions. In each project, we seek to uncover an inherent spirit of place and interpret constraints as catalysts for performative design. The individual character of each project emerges through poetic spatial relationships, material richness, and exacting detail.