Honorable Mention: Communication Design


Honorable Mention: Communication Design

Turner Duckworth: London, San Francisco, New York

Because EJI is rooted in law, their original system felt very legal in nature. EJI needed a design that could be more accessible for all in order to allow their content to become more understandable and shareable, therefore spreading their important message further throughout the nation. It also needed to be simple and straightforward in order to be easily utilized by their legal team.

Challenge: Founded in 1989 by Bryan Stevenson, the Equal Justice Initiative is a nonprofit organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. Because of cultural relevance, and with the reach and influence of EJI growing, there was an urgent need for their initiatives to visibly tie back to their organization. EJI’s existing visual identity belied the gravitas of their work through a lack of focus and clarity along with an inconsistent visual presentation.

Solution: We wanted to design an identity that both lived up to the weight of their content, and was neutral enough to play second fiddle to it. A restrained color palette of black and warm gray with accents of red was intentionally selected for visual impact, and to infuse a sense of warmth and hope. Clear, unignorable typography is also part of the foundation. At the heart of the identity is a symbol that implores us to break the cycle of injustice. Inspired by the name Equal Justice Initiative, two equal letter Js form a broken chain, which not only encapsulates a larger purpose, but also became the symbol for the new Legacy Museum. The bold simplicity of the broken chain led to a series of illustrations that aim to illuminate EJI’s key themes and ideas with immediacy.

Key Team Members

Turner Duckworth, Agency
Andy Baron, Creative Director
Amelia Irwin, Melissa Chavez, Naomie Ross, Linka Lin, Design Team
Naomie Ross, Brand Video
Mike Scelza, Production Director:
Jeff Jones, Implementation Director
Michelle Farhang, Kate Monahan, Client Services Team
Jordana Roberts Marcus, Head of Client Services

About the organization

We have always championed the unmistakable in defiance of the normal and the predictable. This obsession inspires our guiding principle, Love the Unmistakable™. Our work is simple, playful and inherently social. We strive to ensure that even a glimpse of advertising, product or packaging cannot be anything but the brand. Cutting through the noise and placing brands top of mind across media and culture.

Architecture, Altruistic

Gould Evans

Boys & Girls Clubs of St. Helena and Calistoga

Architecture, Residential

jmA | John Maniscalco Architecture

Dolores Heights

Architecture, Commercial

Walker Warner Architects

Quintessa Pavilions


Shihan Zhang

Symbiosis Carbon Future

Communications Design

Giffords Law Center to Prevent Gun Violence

Giffords Gun Law Scorecard



Motiv Rings



UNICEF Kid Power Band





Square, Inc.

Square Capital Loan Application

Furniture Innovation

Galanter & Jones

Kosmos Heated Chair

Future of Foods


Cafe X

Interior Design, Office: Commercial

Studio O+A

Microsoft Envisioning Center

Interior Design, Residential

Studio SHK

The Great Exploration

Interior Design, Restaurant

Aidlin Darling Design





Student Innovation

B.Lab at AAU

Guerrilla Coffee Unit

Urban Mobility

Alta Motors

The Ultimate Urban Commuter: Alta Motors’ Redshift SuperMoto


Unity Technologies


Wild Card

UC Davis Center for Design in the Public Interest (DiPi)

Outpatient Radio

Interior Design, Office: Honorable Mention

Studio O+A


Interior Design, Residential: Honorable Mention

Studio O+A


Interior Design, Restaurant: Honorable Mention

Puccini Group

Cha Bei

IOT: Honorable Mention

Nokia Design

Health Mate

VirtualTech: Honorable Mention


RAPAEL Smart Glove